when listing your porcelain doll,look at the back of the dolls head for any names of what company possibly dates of older dolls,then look up the doll on ebay,to see if you can find your doll.by going to porcelain dolls,search.if you know the name of your doll and whom it was made by,then type in the name and go to search, see what your doll may be selling for. then make your decision as whether youd like to put a reserve or start your own bid at a higher price,starting a low bid will tease your buyers, so consider a low bid to start your auction. take pictures front to back of your doll and give all the information you can such as what the doll is made of, most collectors like to know that up front.try to get a real closeup picture of the face of the doll for a gallery picture, most buyers like to see the eye detail on the dolls, like a first impression.without any doubt your doll will certaily get attention. good luck