Fiesta ware has been enjoyed by 4 generations of Americans, who love its modern, cheerful look. Designed to brighten kitchens during the depression, these everyday wares are now very collectible, with pieces costing from $5 - $1000.
Introduced in 1936 as tableware that was at once cost-effective and stylish, Fiesta ware was the brainchild of Homer Laughlin China, which, like all companies facing the depressions, had to rationalize manufacturing to survive. By limiting glazes to single colors and creating simple and streamlined pieces, the compant actually came up with a line that was very much of its age- modern, striking, and highly desireable.
Fiesta wares (1936-73) were clearly marked: "Fiesta HLC USA" ; "HLC Fiesta, made in USA" ; "HLC Co., USA" ; or after 1986 "leadfree".
New ares have distinctive colors such as cinnabar, rose, plum, and tangerine. On some hollow wares original molds were reused, so old marks may appear.
Casserole dishes, carafes, and vases are almost always worth more than common shapes, such as dinner plates.
Lids are on many collectors' watch lists, as so many were broken or damaged.
Complete sets are very desirable, and ardent collectors want original sets, although many sets are made up.
I hope this bit of info helps someone out there! Be sure to check out my store, I always am coming across antiques!

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