Yanuk- A Guide to Yanuk & Fashion

Yanuk is one of four modern, premium denim brands from Blue Concept.  The others are Antik Denim, Taverniti So Jeans, and Duarte Jeans.  One of the things that makes Blue Concept and its brands so powerful in the contemporary jeans marketplace is the company was founded by one of the original pioneers in the world of high-end jeans, Paul Guez. 

Although you may not have heard of him, you've probably heard of the company he started, Sassoon Jeans.  The denim savvy of Mr. Guez has already helped Blue Concept's new lines of jeans achieve phenomenal sales growth.  Designed for "fashion forward" young women and men (teens to late 30s), Yanuk jeans are said to have a "butt lifting" effect. 

In other words, Yanuk jeans are designed to fit in a very flattering way.  They are designed by Ya-el Torbati and individually washed in Los Angeles, California.  Yanuk jeans are popular with both male and female celebrities, including Cameron Diaz and Michael Vartan.  They have also been featured in many style and fashion magazines for their unique and trendy sense of style.

Yanuk's six and seven pocket denim styles mean you'll have plenty of room for your extra change.  In addition to popular denim styles such as "boyfriend" jeans for women, Yanuk is expanding into knits.  Pair a cute top with a pair of perfectly cut and washed jeans for a night out on the town.