Writing a title and description should never be taken lightly. I know there is plenty of advice out there for writing a great description and all other aspects of using eBay. But I have been buying and selling on eBay since 2000, and have found some pretty bad (and good descriptions) on eBay. So here are my top 11 tips on how to write the perfect description:

1. Always explain exactly what the item is (this may sound intuitive, but often times it is forgotten). I have seen listings for books where the word “book” never appears in the listing. Be sure to completely describe the item with the most commonly used terms.

2. Always include complete information about the product in an easy to read format. A list or table format works best. When listing a product, include as much information as you know - the manufacturer, model, year purchased or year made, where it was purchased, color, pattern, material, finish, size, weight etc. You never know what people may be searching for. One eBayer may be looking for a 400-thread count tan colored sheets and another looking for Pottery Barn “Linen” Classic Sheet Set. Your listing should show up for both searches. Also, don’t forget the plural use of your item.

3. If there are abbreviations used, be sure to include them in your description or title. An easy example – nobody uses the term compact disc, but CD is the commonly used abbreviation. If both the abbreviation and the full word are used, include both in your description.

4. The same goes for common or generic terms as abbreviations. When selling AutoCAD detail software, people may only search for CAD or CADD. So be sure to use all three words throughout your description to insure you capture all searches.

5. Always research the other similar items on eBay being sold. Find out what the competition is telling them and make sure you tell them more.

6. Always tell them all the flaws or problems with the item. It is even better to take a picture of it. No matter how small the flaw is, be sure to disclose it to buyer. If it is opened but new, be sure to say that too. There is nothing that will get you negative feedback quicker than a buyer receiving an item that has a scratch or bend which they didn’t expect. Additionally, if your product comes from a home that has smokers or pets, always disclose it. Many people are allergic to animals and such. It is only fair to the buyer to be honest.

7. When it comes to titles - Don’t use “fancy” descriptors. Most people will not be looking for a “cute” or “cool” items. They will be using specific terms for their search. “Red Handmade Purse with Shoulder Strap” is a much better title than “Cute Fashionable Red Purse” (And yes, I have seen titles such as these).

8. Include the retail cost of item. Some people will bid if they feel they are getting a deal. If you list a brand name item, check on their website for the retail cost. Listing a $60 book for $10 may bring in additional bidders.

9. Always include a shipping and handling cost or shipping calculator. Many people will not bid on an auction that does not have shipping and handling costs associated with it. It can be difficult and time consuming to email the seller to find out what shipping cost is. If they come across the auction in the last few hours (or minutes) they will likely pass up trying to email the seller before the auction closes. You will likely lose many last-minute bidders. The easiest way to know what your shipping costs are going to be is to buy a scale. You can find great deals on 36 and 50 pound scales right here on eBay. Also clearly spell out your shipping and return policy. If you do or do not combine shipping - put it in the auction. If you have a handling cost in addition to the cost of postage, be sure to say it. Let people know if you will or will not accept returns. A clear policy will save you from answering emails.

10. Include as many pictures as you need to show the item. Two pictures should be the minimum. At least one full image and one close up should be taken. Three to four may also be needed to show additional detail. I have used up to ten images to show all aspects of an item. Also allowing for enlarging of the image can be useful. The formula I use is a 72dpi image no larger than about 300 pixels across (or 50 – 60 kilobytes in total size) with a link to a larger image, which may be 700dpi across (or 400 – 600 kilobytes in size). This makes it easier for those with dial-up connections to view the auctions, but allows those that are interested to see a larger, more detailed picture to view it separately.

11. Keep a consistent look throughout your auctions. All your auctions should have a similar feel and look. Using consistent colors and format will let your customers know that you are a professional and gives you brand recognition if they come across your auctions more than once. On the same note, include your company name or eBay user name in your descriptions so people may come to recognize your name over time.

This guide was written by Lisa A. Swan. Please view our items for sale by Design Forward, and be sure to vote for this guide if you found it useful.