Your title can make or break your auction - not only does it contain the keywords people search for, but the wording of your title can result in people clicking through to read your auction or not.


Here are 5 basic rules to keep in mind when writing your titles:

1. NEVER WRITE IN ALL CAPS. This makes your auction title too difficult to read, even though people believe it actually attracts attention.
2. Include brand names in your title. If you are selling a certain item, include the name of the item (as well as the company name the item is from) in your title.
3. If it is clothing and is new, be sure to include NWT or NEW in the title
4. Don't go overboard with !!!! and **** characters.
5. Do not keyword stuff your titles - this can result in your auction being ended, or your account receiving a warning.

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