Your title can make or break your auction - not only does it contain the keywords people search for, but the wording of your title can result in people clicking through to read your auction or not.
Here are 5 basic rules to keep in mind when writing your titles:
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Here are 5 basic rules to keep in mind when writing your titles:
- NEVER WRITE IN ALL CAPS. This makes your auction title too difficult to read, even though people believe it actually attracts attention.
- Include brand names in your title. If you are selling a certain item, include the name of the item (as well as the company name the item is from) in your title.
- If it is clothing and is new, be sure to include NWT or NEW in the title
- Don't go overboard with !!!! and **** characters.
- Do not keyword stuff your titles - this can result in your auction being ended, or your account receiving a warning.
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Guide created: 12/22/07 (updated 09/02/08)


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