Believe it or not, the title to your auction listing can make or break its selling success. The difference between the final selling price between a bad titled item and a good titled item can be staggering. Many times when I'm browing I notice people who have amazing titles and people who have pretty weak ones that just don't make the grade. I'm not sure how many people realize this and how many don't, but the words in your title are the words that will get hits when people search (ie; if you're selling an XBOX 360 game and you make sure to include "360", when someone searches the term "360", you're item will come up in their search results......regardless of what they're searching for).

Too many times I see titles that are just poorly typed. Using a video game as my example, I often see titles that go like this: Mario sunshine game cool! fun! look!

There's a few things wrong with that:

1. It's typed in lower case, which is really an eye sore and can make it less noticeable than one written with each word's starting letter as a cap. It's a title, so it should be written like one.
2. There's no indication as to what system the game is for. Sure, you might list it under the right system for which the game is associated, but it should be listed - remember, someone could search just the words "mario gamecube" searching for a particular game; wouldn't you want your game to come up? This applies for every item - even if it seems obvious what the item may go to, redundancy can do wonders.
3. There's no indication as to the status of the game - just because it's a title doesn't mean you can't add words that can tell a browser what the condition is. Try using words like "new" or "sealed" for stuff that's in new condition. When the item is in used condition, you may want to try a word like "mint" or "like new" if it's in excellent condition. If it's something that you have all the accessories for - in the case of the video game, it would have the case, artwork and manual - then you could add the word "complete."
4. In this listing, the words "cool" and "look" are used....those words don't make any sense to use when listing anything. Maybe if you were listing a cooler or a fridge, the word "cool" would make sense, but for just about everything else it doesn't. By using filler words like that, you're just wasting space in your title that more important words could be used for - details are just as important in the title as they are in the description. Perhaps you're selling trading cards? - Try including the year they were released, the company who made them, etc. Most items have model numbers too, and a lot of people search on model numbers, so those are always great to try. If your item has extras that are included, try words like "+ extras."

Remember, your title can make or break you, so try to include the most important words about your item that will help more people find it and make more people want to click the link and get a closer look. The title is just as important as the description...it could even be more important!