White Gold is pure gold that has been combined with mostly white metals to create an alloy with a rich silvery hue.  White gold does retain some of its original golden hue.  White Gold Jewelry is commonly etal that comes from the platinum family.  This makes the white gold whiter.  Rhodium will wear off at times, showing the natural golden hue of the white gold alloy.  A periodic reapplication of rhodium is necessary to retain the bright white finish.  The frequency of this reapplication is determined by the wear's individual body chemistry and wear patterns. So if you are experiencing a peeling of the white gold, instead of complaining that the ring itself, may have been misrepresented, have the ring checked out with your own jeweler. As with Yellow Gold, due to the metal alloys used some discoloration may be found to the wear's finger.