Good design fundamentals and plain language are essential for your website, otherwise you will find that you have to fix mistakes or 
"redesign on the fly". Because your website reflects the quality of your work, you should adhere to the 6 "C"s to a successful web site: clear, concise, correct, consistent, complete, and clickability.

Clear:

• use active voice rather than passive voice
• incorporate strong nouns, verbs, and modifiers

Concise:

• use short simple sentences and short paragraphs
• design the site to be read quickly by the reader (scanability)

Correct:

• update pages as time goes by to reflect all changes.
• review site for spelling, grammar, and HTML coding mistakes
• validate your code, using the following sites to validate your HTML code

Consistent:

• use a single "look" and feel for every page in your Web site
• ensure the reader can view the site no matter the operating system or browser used       

Complete:

• ensure information is useful, current, readable, reliable, and helpful
• make certain that no information has been omitted
• research all the information that is included in the site to ensure accuracy
• provide a content-rich web site, with appropriate keywords to draw readers and search engines to the site

"Clickability":

• make the layout effective
• confirm the links are up to date
• make certain the information is found easily and is it accessible
• connect pages along routes of use and user thinking