Cosmetics have been around for longer than you think. The first traces of lipsticks date back to 4000 BC. Taking the ladies by storm, lipsticks became popular and Queen Elizabeth I used sulfur to color her lips. Since then the cosmetic industry has come a long way.

Usually the main ingredient in cosmetics is wax used as the base. there are three main kinds: beeswax, candelilla and camauba. The wax in the products are mixed with fragrances, oils and other items to concoct a unique formula that stains the lips to give it color and enhance its appearance. Wax is also used as a base for other cosmetics that involve applying lasting color that adheres to the skin.

Lip Ink®,in contrast does not use a wax base. In fact, it is a patented wax free product. Such wax free products are made up 90% natural herbal ingredients and do not use any preservatives or artificial colors or flavors. Nevertheless, these products do not rub off or smear or bleed. This helps prevent ingestion of lip color unlike lipsticks.

Now that we know what wax based and wax free cosmetics basically are lets take a closer comparative look at both:

• Wax, although considered non-toxic according to the cosmetic industry standards, it tends to create a clumped effect and looks pasty when left on for too long. With Lip Ink® products, i.e. wax free products, the lips feel and look nude and stay on for as long as you want without losing its potency in any way



• On an average, lipsticks with a wax based need to be re-applied after eating, smoking and need to re-touch now and then for it to look its best. Lip Ink® doesnot wear off on its own nor does it rub off after a greasy meal or coffee. It remains on until you remove it and doesn't bleed or crack.



• Wax based mascara and eyeliners give you crisp and straight lines that are a little difficult to achieve with liquid wax free make-up. But there is a vast difference in effect and look. with the former, it flakes off, looks dry and is not smear-proof. Lip Ink® creates a fresh look and that looks like it has been applied recently and stays that way for as long as its there. It is smear-proof and does not dry up like wax-free products.

Therefore, the basic difference between wax free and wax based products is that wax free products are lighter on the skin, offer natural enhancements and stay on for longer than the wax based ones.

Lip Ink® is the only cosmetic company that manufactures these wax free products under patents and guarantees that its products are smear-proof, natural and wax free.

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