I have sold hundreds of Precious Moments figurines on eBay over the last few months, and would like to share with you what I have found that works.

First and foremost, please understand that your potential buyer is very sophisticated and savvy.  They know their collectible, and know what they are looking for.  Secondly, please understand that eBay is saturated with Precious Moments collectibles.   Because of this, and like most cases of supply versus demand, your figurine(s) will most likely fetch a fraction of the original price paid.  Thirdly, and as a follow-on to the last point, don't expect to make a mint off of your auction.  Do yourself a favor and research your figurine on eBay's "Completed listings only" search function found after clicking onto the "Advanced Search" link on the "Buy" search screen.   Simply put the name of your figurine in the key word field, be certain to check off the "Completed listings only" box, and click on the "Search" button.  It is a tremendous resource to learn how to assess and price your figurine.  Be sure to notice the starting price! And remember, the figures in green and bold originate from successful auctions; red from the "Unsold".

Your buyer is looking for specific information.  Like most collectibles, Precious Moments has a litany of particulars and/or specifics.  Again, your buyer knows what he/she is looking for, and if properly listed, he/she will find your item much quicker.  When listing, be certain to list the words "Precious Moments" in your title, the figurine's production number, and then as much of its title that will fit on eBay's title line.  For example: Precious Moments 523739 "Time Heals"

To increase your chances of success, include the following information about your figurine: Title, Production Number, Annual Production Mark (Triangle, Cross, Flame, etc..  I have seen other Guides for Precious Moments that list all of these Production Symbols - please refer to them if needed), Year of Copyright (found on the box and on the bottom of the figurine - the year following the C in the circle), its status (in production, retired, suspended, Collectors' Club, Limited Edition, etc.), Original price paid (if known), and finally any special note such as "Limited Edition, 1999 Convention Exclusive", or, "2002 Member's Only".  Get detailed when and where you can. Rather than just stating that the figurine is retired, try saying Retired in 1992 instead.  Likewise with suspended figurines.  Combinations of years and symbols can make the difference between a $10 sale and a $50 sale.

Precious Moments publishes an annual collection catalog that virtually all of this information can be found in detail - including all of the Production Symbols.  Most collectors have them, so if you just inherited a set of figurines, look for it.  If not, I believe you can purchase one for around $15.00 from their website at www.enesco.com.  This is one valuable resource you do not want to be without.  Secondly, there is a book that is called the "Green Book".  It contains the present market value of every figurine produced by Precious Moments.  You may consider using this if you choose to list your item with a Buy It Now feature as well as assessing the true value of the figurine that you would also want to include in your item's description.   I am not certain where you can get your hands on one of these, but I would guess you could find it on the same Enesco website too.

They will want to know if the figurine comes in its original box, and with or without its tags.  Let them also know if the figurine comes from a Smoke Free and/or Pet Free home - big difference to those that care.  Share with them if they have been stored in their original box or they have been on display.  If displayed, whether in a cabinet or out in the open.  Of course, list the condition too.  Virtually every figurine I have ever seen listed is in Mint condition, but don't forget to let your potential buyer KNOW that.  Conversely, if there are any chips, crack, scratches, smudges, discolorations and/or other anomalies, inform them of that too!  You have two benefits for listing as much information as possible: 1) increased chance of selling, and 2) less questions to reply to. 

Let me talk about photos of the figurines too.  Most of your collectors, having the aforementioned catalog and/or green book, already know what the figurine looks like.   Why cut into your margins with additional photos?  You already get one free, and really don't even need to pay the extra $.35 fee to list it as a Gallery photo.  Of course, that is your option.  I have found to be just as successful listing with as I have been without the Gallery photo.  

One photo exception, which brings me to my last long-winded list of suggestions: lot selling.   Try getting a small shipping box (USPS Priority Mail's 12" x 12" by 8" is awesome!) and test your spacial management skills.  Depending on the size of the PM boxes, you can get 5 to 9 PMs in one of these shipping boxes.  Talk about perceived value!  You already have the combined shipping discount in your favor, plus selling your PMs in lots will reduce your listing fees.  One reason buyers like purchasing in lots is because they may give the PMs to other collectors as gifts, while spending just a fraction of what they usually would buying direct.  Take a photo of all of the boxes either in the shipping box or stacked up, and list it with a Gallery photo.  That photo jumps out better than any individual shot that everybody else has displayed.  Just don't forget to list all of the details of EACH of the PMs in your lot listing.  That may take more time, but it is well worth it.

Good luck, and I hope this was of help.