First off, I love watches, you may fantasize a Ferrari, me, its a timepiece. Today, I really like the smaller houses that have not been called the IT watches for a specific year, they tend to fall out of favor fast. Forget Cartier or Rolex, those are not HOTTTT anymore. Forget Hublot big bang or the AP Royal Oak offshore, they are so LAST YEAR. People quickly flood the market and everyone with money has one!!! Trust me, to stand out you will love in the 1-3k range: ALPINA. 5-10k range: Franc Vila, Cvstos, Wyler, Corum Admirals Cup. Over 10k: Richard Mille, Roger Dubuis Excalibur!!!!! Over 50k: The Ulysse Nardin FREAK.... Check them out, you will fall in love all over again