If an auction title says "FITS JUICY COUTURE", more than likely the seller is referring to a cheap knockoff FAKE which is NOT JUICY COUTURE* at all!

The item may have a rhinestone crown or even say Juicy, or may not resemble ANY Juicy Couture item ever made.

There are many sellers who will resort to unscrupulous and misleading tactics to get seen.

As you may know, if the brand name is in the title, it gets searched and found by the eBay search engine.

The seller gets you to look at their auction this way. They get EYE BALLS!

Most of these sellers using the words "FITS" or "FIT" as a modifier in the title are selling pure      J U N K. These "trinkets" are the most poorly made and sorry KNOCKOFFS of Juicy Couture I have ever seen. Please STOP ; read very carefully. DON'T BUY before you read the auction very judiciously.

Read the FEEDBACK comments. It is very interesting what the neutral and negative feedbacks say. They commonly include statements using words like CRAP, JUNK, DIME STORE QUALITY. Frequently, even the positive feedback comments are NEGATIVELY worded comments from buyers, to avoid feedback retaliation.

I unfortunately, cannot name the sellers involved, but they are easy to find.

You will find them by doing a title search for 'FITS JUICY COUTURE" or "FIT JUICY COUTURE".

Also beware of "FITS BRIGHTON BAY", "FITS BRIGHTON", "FITS CHICO", etc.

 Buyer beware of the words "Fit" or "Fits"!

(Please read my other guides explaining why eBay Trust & Safety permits this practice: "Keyword Spamming Juicy Couture Legally?")

*As you may know Juicy Couture is a trademark, brand of the Liz Claiborne company. These items, about which this guide speaks, have absolutely NOTHING to do with legitimate Juicy Couture. They are likely to break in your hand before you wear them the first time. Most likely you will never wear them since they are a waste of money.