Lanselle of Paris France, established in 1930 by Rene Lanselle and Francois de Perthuis. Interestingly, the names of their first perfumes used card game terminology such as Banco:

• 1932 Sans Atout
• 1932 Trefle
• 1932 Carreau 
• 1932 Pique
• 1932 Coeur
• 1932 Banco
• 1939 Coucou
• 1941 Forcing
• 1941 Martingale
• Valenciennes (launch date unknown)

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