This book is written by Ina Steiner. Ira is the co-founder and editor of AuctionBytes, a web site dedicated to providing unbiased, objective reporting on eBay policies & news, eBay Sellers, eBay software listing tools, and other related topics.

Have you ever wondered what high volume Ebay merchants know that the smaller sellers dont? This book is a great place to go looking for answers! Probably the lack of solid market information is the single biggest barrier to improving ones sales. This book provides you with an inside look at various software tools available for determining:

* WHAT to sell,
* WHEN to list it,
* WHICH category to list it in,
* HOW MUCH to charge,
* how to find out WHO ELSE is already selling it (and their success rate),
* how to locate and use KEYWORDS which dramatically increase your page views (and sales) and much more.

Chapters include:

* A broad overview of eBay data reporting
* An unbiased insiders look at commercially available research software, including:
o Andale Research
o Terapeak
o DeepAnalysis (formerly called HammerTap) o Sellathon
* Basic Listing Strategies
* Advanced Listing Strategies
* Keeping an eye on your competitors
* and more!

This is a book I would recommend for any eBay Seller except, perhaps, OUR competition!
--- John Kincaid, Collector Bookstore

PUBLISHERS DESCRIPTION:

You already have the answer to boosting your eBay sales and profits...

You just have to know where to look. "Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions.

You'll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition.

* Measure and analyze your sales performance to increase profit margins
* Discover what eBay data can--and can't--tell you
* Apply data to fundamental listing strategies
* Learn the basics of data mining and analysis
* Find the most effective keywords for your listing titles
* Make better inventory acquisition decisions
* Market your business like a PowerSeller
* Improve traffic and conversion rates
* Use competitive intelligence techniques to get a leg up on the competition
* Learn how PowerSellers are increasing revenue through data analysis