You're in the market to buy a tradeshow display. But do you know what to consider before buying your new display or accessory? Here are some important questions you should answer first...

• How often will you use your new display?
• Can the display support the weight of your products, etc.?
• Does the display include all the accessories you'll need?
• How can you minimize the cost to ship your display?
• If your display were damaged, can you get replacement parts quickly?
• Will your display pass inspection?
• What is a realistic lifespan for the display?
• Is it really a bargain?

Tradeshows generally have rules, and lots of them! Size, style, colors, construction, materials, fire retardance, signage, and accessories are all factors of your display that may be regulated. Many inexpensive displays will seem to be bargains, but ultimately will not pass inspection.

Only materials that meet local fire code will be allowed. Your new display should come with a certificate of fire retardancy. If it doesn't, you can get your fabrics professionally treated, but that can be more expensive afterward than the display itself, and likely can't be done on short notice.

Larger exhibits must also meet or exceed standards for structural integrity. While exhibits are generally designed to be light-weight for shipping & handling, they must also be sturdy and safe for those visiting in and around your booth. Structural plans certified by a licensed engineer are required for many larger displays.

The various tradeshow industry groups have adopted standards for exhibit design that are intended to level the playing field for exhibitors, while allowing flexibility and ensuring safety. The most widely-accepted standard is published by IAEM (the International Association of Exposition Managers). Search for thier website to download a copy before you buy.

Then, be sure to read through your show's exhibitor handbook. Almost every tradeshow producer will send you a printed copy as soon as you register to exhibit. At very least, visit the show's website to find the information you need. Be sure you know exactly what's required ahead of time. Last-minute compliance can be very costly. To learn more about the costs of exhibiting, read Budgeting for Tradeshow Exhibitors

Consider other options. Many exhibitors find it well worth the expense to hire an EAC (Exhibitor Appointed Contractor) to handle the installation and dismantle of thier exhibit. Most EACs will process the necessary show orders and paperwork and maintain your exhibit file with all the required certifications as well. Also, if something needs a fast repair or touch-up, your EAC can handle that for you with minimal hassle.

Finally, decide whether you should buy at all, and what. Read Make a Great Impression Affordable for more information. Exhiibitors Choice offers affordable rental and leasing options that allow you to showcase your company and products with greater flexibility, and a more impressive display for about the same investment. We can assist you in selecting a new display that will give you the most bang for your budget, whichever way you decide to go. We even accept trade-ins.

While online exhibit buying is possible and usually safe, there can be drawbacks for the uninformed buyer. If you're sure you will be adequately served by that inexpensive display, by all means go right ahead and buy it. However, if you're considering your long-term exhibiting program, you might best be served by talking to Exhibitors Choice first.