Toney Penna's name, to the modern golf fan, has little significance. However, during his period as the head of golf club design for MacGregor Golf (until 1967), Toney was responsible for the innovative designs that put MacGregor on top of the golf world.
The most valuable Toney Penna MacGregor golf clubs are the TPT and TP Special persimmon woods and the famous WW woods. All of these clubs have MacGregor's Eye-O-Matic inserts, a three piece, two color face insert. The WW woods are extremely rare, as the finish on them was white, thus the name, WW for White Woods. An all original, excellent condition set of WWs should be worth $1000 or more. I've once seen a complete set of 1-7 woods in all original condition. 5, 6 and 7 woods from clubs in this era (early to mid-50's) are extremely rare.
Like all persimmon woods, time has passed them by. However, due to the tremendous design features of these old Penna MacGregor woods, there is still a collector following.
Also popular are any set of Penna MacGregor irons-these seem to be rarer than the woods. Of special note are the 1963-1967 Penna VIP irons. These are so rare it's hard to place any particular value on them, especially the 1963 set-which features a triangle plated in copper on the face with little dot-punched holes instead of scoring lines. Arguably the most valuable set of irons on the collectable club market 44 years after they were produced. The VIP name was extended with the Jack Nicklaus VIP irons are woods produced in 1967 through the mid-1970's. The 67 and 68 sets of irons are by far the most desireable. VIP clubs without the Penna or the Nicklaus name on them are worth only a fraction of their big brothers, so to speak.
The Toney Penna golf company, founded in the early 1970's produced high quality clubs until the end of the persimmon era in the late 1980's. Of special note is the 1976 Bicentennial driver, in red white and blue pain schemes. These are fairly rare and fairly desireable among collectors. You may also find some early Penna company woods with scoring lines that criss-cross the face. Very rare, certainly not as valuable as the Penna MacGregor woods, but they still have a niche following.

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