eBay feedback is important to some and less important to others who aren't aware of its significance. My wife has a small ebay business and recently she said something to me that really hit home. She said, "You know . . I've realized that the most important thing about eBay is customer service."

It was a very thought provoking statement. My wife's feedback is 100% and she intends to keep it that way. Yet it is only great because she has constant repeat customers and she treats them all like they are kings and queens. If someone is upset about their order then my wife isn't happy either and she makes sure it is fixed pronto.

My wife has had her share of difficult customers but it is all in how you deal with them. You treat them with respect, respond in a timely fashion and make sure that you make them happy.

Personally, some of the people have been downright nasty to her and it's all I could do to just want to reach through the phone and strangle some of them for being so horrible to her when she really works hard to make sure everything is packaged and shipped carefully and promptly.

Sellers want to retain their feedback but care must be given if they want to do so. All it takes is a few bad days with just a few customers to get a few negative feedback comments on your record on eBay.com's website and regardless of whether this negative feedback is warranted it will be stuck there for everyone to see. Sadly you can't please everyone. There will still be those people that you will not be able to please even if you sent them a million dollars in the mail.

If there is one thing I have learned from my wife and our experiences with eBay as both buyers and sellers, customer service means treating the customer as if they are always right and endeavoring to make them happy even if they are rude, wrong, obnoxious or out to find fault with everyone they come into contact with. Sometimes this means you have to take a cut on your profits or even a loss if you are to avoid negative feedback. Yet as a seller preservation of that 100% feedback figure makes all the difference to your longevity on eBay.

Remember, it's all about customer service.