Living people deserve living clothes. And that’s why we use only 100 % pure natural materials in Blue Willi’s clothes.

Cotton, flax, silk and wool are our elements. Each with a history and qualities of its own and each manufactured in the best

ttaditions of fine workmanship. Like the materials, the colours too are the best. Blue Willi´s clothes have either the natural

colours of the untreated materials of which they are made, or are dyed with the finest colours available. One of these is Indigo.

As one of natures own dyes, Indigo has been used by man for more than 4000 years. The universal appeal that Indigo has as a

living colour is based on the ability to fade gradually and naturally with wear. The intense blue colour is applied so that it only

affects the surface fibres of the cotton, leaving the core of the yarn undyed. 

Wear them, rough them up, wash them and dry them. Then start all over again! As the clothes are used and washed the colour

will fade and leave the signature of the owner’s natural wear thus allowing the clothes to age and mature their beauty. The rougher

you treat them the more mellow they become. Wear them, rough them up, wash them and dry them. So, you might suspect that

clothes of this quality should be treated with caution..?

Well, take a look at this:

All Blue Willi’s knitwear made from cotton, flax and silk is machine-washable (at 60 degrees Celcius, 140 degrees Fahrenheit) and

should be tumble-dried for best comfort. All our woollen knitwear is machine-washable (at 30 degrees Celcius, 85 degrees Fahrenheit)

using a suitable detergent and programme, and should be tumble-dried inside-out. When washing, please follow the instructions given

on the care label of all Blue Willi’s garments. All Blue Willi’s clothes come pre-washed, tumble-dried and thus pre-shrunk. As the clothes

are used and washed they will gradually change their appearance and leave the signature of the owner’s natural wear, thus allowing the