The Rules of Creating Graphics for TV and Large Displays
=============================================
1 - Understand that Computer monitors give MUCH BETTER colour and image quality
reproduction than CRT-based or Projection TV screens. The modern TV system
was designed in the 1950's and 1960's when modern high resolution computer graphics
didn't exist, therefore TV's simply cannot handle certain colours, combinations of colours
and small sizes of text.
TV screens are 50% brighter than computer monitors. What looks bright on
your computer will look even brighter on the TV. and TV requires that there be more
contrast between light and dark colors and larger font sizes for better readability.
Creating TV graphics requires one to understand that Less is More.
For complex slides, break them up into bite-sized chunks of 2 or 3 slides.
Use smaller amounts of text at a larger size, using simpler colors.
2 - When creating presentations on your computer, you must take into account that
TV is overscanned while computers are underscanned. This means that
your TV fills the entire screen with images while your computer leaves a black border
around images. You must leave a 1 inch border around the computer screen where
no text or important graphic can go. For example, your sales chart could have a
textured background which extends to the edges of the screen, but any text
and the chart itself must not encroach into the 1 inch border around the computer
screen. Any computer graphics and text which go into the 1 inch border are cut
off when displayed on a TV screen. Please note that Standard Definition NTSC TV
has a display size of 720 by 486 pixels, so keep your graphics at least 60 pixels
from the edges of the screen.
Many large plasma screens or projection TV's have a resolution of 1366 by 768 pixels,
thus 100 pixels on every side must be kept free from text or important graphics
since these screens may be built into walls or specialty enclosures which
may encroach onto the display area.
True high definition displays of 1920 by 1080 pixels require you to keep a 150 pixel border
arounnd every side free from text for the same reason as above.
3 - Use the RGB Colourspace, which is comprised of Reds, Greens and Blues combined
in specific proportions to give you any colour in the spectrum. The RGB colourspace
allows colours values from 0 to 255 for each level of Red, Green and Blue for
computer monitors which are different from TV's.
4 - Keep the colours in your graphics NTSC/DV Legal. The TV system we use in
North America is called NTSC which stands for National Television Standards Committee,
(also not so affectionately know as Never Twice, Same Colour), which
requires that we restrict the colours and colour combinations we can use for graphics.
Each Red, Green and Blue value MUST be between 19 and 235 on the RGB
scale. Any colours over or under these limits can make your TV go haywire
with funny moire patterns, buzzing noises and colour blooming where the edges of
graphics are very fuzzy.
5 - Use contrasting colours such as White on Black, White on Blue, Yellow on Dark Blue and
Yellow on Blue are perfect on TV. White on Cyan, Yellow on Red, Light Green on
Red simply do not work because the brightness of TV simply washes out the
graphics. Any two colours that have the same brightness should not be combined.
RE: no bright text on bright background. Because of the type of phosphors used
in TV's the colour RED is nigh well impossible to create accurately. Avoid it at all
costs - TV hates the colour RED. If you have to break the rule, darken the red so it
looks like cherry red.
Soem good colours to use for text & backgrounds are:
red green blue Use For
TV White 235 235 235 Text
TV Yellow 235 235 19 Text
TV Green 19 205 19 Text
TV Black 19 19 19 Background
TV Dark Grey 60 60 60 Background
TV Dark Blue 19 19 60 Background
TV Dark Purple 90 19 90 Background
6 - Solid colours are best for charts & graphs. Backgrounds can be enhanced by
using gradations such as Dark blue at the top of screen with a slow gradation to
TV black at the bottom of screen or by using semi-detailed textures such as marble,
rippled water or cloudy skies.
7 - Text should be a minimum of 32 points in height with a sans-serif font
such as Helvetica Bold or Futura for headlines and a thick serif font for
body text. Many serif fonts have thin lines in them which makes for a very bad
flickering on TV. Use BOLD versions of serif fonts such as Time Roman Bold
or New Century Schoolbook Bold for body text. Fancy script fonts such
Zapf Chancery become unreadable at less than 72 points in height.
Script fonts are best used for main titles of less than 4 words in length
otherwise avoid them for bodies of text.
8 - Text must not take up more than 6 to 8 lines per page. If necessary break up
complex text blocks with separate slides. Use bullets next to important points.
Text should remain on screen for at least the amount of time it takes to read a
slide twice. Individual slides should on screen for no longer than 10 seconds.
Remember Everyone is a professional TV watcher. If it don't move, they snooze !
Use transitions such as wipes, fades & dissolves or photos to enhance your
presentation.
9 - Lines of any sort MUST be at least 2 pixels in width and must be an even number
RE 2, 4, 6, or 8 pixels in width. NTSC television is an Interlaced medium which
means that the screen is redrawn only every other line. RE Lines 1, 3, 5, 7, 9 to 485
are first displayed for 1/60 of a second and then lines 2, 4, 6, 8 to 486 are redrawn
the next 1/60 of a second. Because of the way the human eye sees motion, any text lines
or boxes that are odd or single pixels wide will flicker on the interlaced NTSC TV system.
10 - Use textures to highlight specific points. If you have some very important text
that needs to be highlighted, use a box with textures such as a grey or green marble
or some other semi-detailed texture cloth, weave, metal etc... These textures
add some punch to presentations. Make sure the textures do not have single pixels
or lines within. For example a small-sized checkerboard pattern will flicker
like crazy - Use a grey marble or rippled water for backgrounds.
11 - Keep presentations short 10 to 15 minutes at the MAX or use creative interludes
such as music, sound effects to smooth over longer presentations. Voice-overs
need to match what's on screen. If one is displaying financial facts about last
years sales, the voice-over should reflect what went on with last year's sales.
12 - If you have followed these guidelines then any graphics or Powerpoint presentations
originally designed on computers will then properly transfer to TV video.
=============================================
1 - Understand that Computer monitors give MUCH BETTER colour and image quality
reproduction than CRT-based or Projection TV screens. The modern TV system
was designed in the 1950's and 1960's when modern high resolution computer graphics
didn't exist, therefore TV's simply cannot handle certain colours, combinations of colours
and small sizes of text.
TV screens are 50% brighter than computer monitors. What looks bright on
your computer will look even brighter on the TV. and TV requires that there be more
contrast between light and dark colors and larger font sizes for better readability.
Creating TV graphics requires one to understand that Less is More.
For complex slides, break them up into bite-sized chunks of 2 or 3 slides.
Use smaller amounts of text at a larger size, using simpler colors.
2 - When creating presentations on your computer, you must take into account that
TV is overscanned while computers are underscanned. This means that
your TV fills the entire screen with images while your computer leaves a black border
around images. You must leave a 1 inch border around the computer screen where
no text or important graphic can go. For example, your sales chart could have a
textured background which extends to the edges of the screen, but any text
and the chart itself must not encroach into the 1 inch border around the computer
screen. Any computer graphics and text which go into the 1 inch border are cut
off when displayed on a TV screen. Please note that Standard Definition NTSC TV
has a display size of 720 by 486 pixels, so keep your graphics at least 60 pixels
from the edges of the screen.
Many large plasma screens or projection TV's have a resolution of 1366 by 768 pixels,
thus 100 pixels on every side must be kept free from text or important graphics
since these screens may be built into walls or specialty enclosures which
may encroach onto the display area.
True high definition displays of 1920 by 1080 pixels require you to keep a 150 pixel border
arounnd every side free from text for the same reason as above.
3 - Use the RGB Colourspace, which is comprised of Reds, Greens and Blues combined
in specific proportions to give you any colour in the spectrum. The RGB colourspace
allows colours values from 0 to 255 for each level of Red, Green and Blue for
computer monitors which are different from TV's.
4 - Keep the colours in your graphics NTSC/DV Legal. The TV system we use in
North America is called NTSC which stands for National Television Standards Committee,
(also not so affectionately know as Never Twice, Same Colour), which
requires that we restrict the colours and colour combinations we can use for graphics.
Each Red, Green and Blue value MUST be between 19 and 235 on the RGB
scale. Any colours over or under these limits can make your TV go haywire
with funny moire patterns, buzzing noises and colour blooming where the edges of
graphics are very fuzzy.
5 - Use contrasting colours such as White on Black, White on Blue, Yellow on Dark Blue and
Yellow on Blue are perfect on TV. White on Cyan, Yellow on Red, Light Green on
Red simply do not work because the brightness of TV simply washes out the
graphics. Any two colours that have the same brightness should not be combined.
RE: no bright text on bright background. Because of the type of phosphors used
in TV's the colour RED is nigh well impossible to create accurately. Avoid it at all
costs - TV hates the colour RED. If you have to break the rule, darken the red so it
looks like cherry red.
Soem good colours to use for text & backgrounds are:
red green blue Use For
TV White 235 235 235 Text
TV Yellow 235 235 19 Text
TV Green 19 205 19 Text
TV Black 19 19 19 Background
TV Dark Grey 60 60 60 Background
TV Dark Blue 19 19 60 Background
TV Dark Purple 90 19 90 Background
6 - Solid colours are best for charts & graphs. Backgrounds can be enhanced by
using gradations such as Dark blue at the top of screen with a slow gradation to
TV black at the bottom of screen or by using semi-detailed textures such as marble,
rippled water or cloudy skies.
7 - Text should be a minimum of 32 points in height with a sans-serif font
such as Helvetica Bold or Futura for headlines and a thick serif font for
body text. Many serif fonts have thin lines in them which makes for a very bad
flickering on TV. Use BOLD versions of serif fonts such as Time Roman Bold
or New Century Schoolbook Bold for body text. Fancy script fonts such
Zapf Chancery become unreadable at less than 72 points in height.
Script fonts are best used for main titles of less than 4 words in length
otherwise avoid them for bodies of text.
8 - Text must not take up more than 6 to 8 lines per page. If necessary break up
complex text blocks with separate slides. Use bullets next to important points.
Text should remain on screen for at least the amount of time it takes to read a
slide twice. Individual slides should on screen for no longer than 10 seconds.
Remember Everyone is a professional TV watcher. If it don't move, they snooze !
Use transitions such as wipes, fades & dissolves or photos to enhance your
presentation.
9 - Lines of any sort MUST be at least 2 pixels in width and must be an even number
RE 2, 4, 6, or 8 pixels in width. NTSC television is an Interlaced medium which
means that the screen is redrawn only every other line. RE Lines 1, 3, 5, 7, 9 to 485
are first displayed for 1/60 of a second and then lines 2, 4, 6, 8 to 486 are redrawn
the next 1/60 of a second. Because of the way the human eye sees motion, any text lines
or boxes that are odd or single pixels wide will flicker on the interlaced NTSC TV system.
10 - Use textures to highlight specific points. If you have some very important text
that needs to be highlighted, use a box with textures such as a grey or green marble
or some other semi-detailed texture cloth, weave, metal etc... These textures
add some punch to presentations. Make sure the textures do not have single pixels
or lines within. For example a small-sized checkerboard pattern will flicker
like crazy - Use a grey marble or rippled water for backgrounds.
11 - Keep presentations short 10 to 15 minutes at the MAX or use creative interludes
such as music, sound effects to smooth over longer presentations. Voice-overs
need to match what's on screen. If one is displaying financial facts about last
years sales, the voice-over should reflect what went on with last year's sales.
12 - If you have followed these guidelines then any graphics or Powerpoint presentations
originally designed on computers will then properly transfer to TV video.
Guide created: 08/11/06 (updated 12/23/08)

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