The Before and After Fitness Scam

I’m going to take a few minutes to write about one of my favourite marketing tactics ever used; The Before and After Fitness Photos.  I’m going to explain to you how you can make your very own before and after photos, and also hopefully open your eyes to the fine print on the bottom of every fitness ads page.

How to Make your Very Own Before and After Photos:

Before

8am Warm up Phase:

Step 1: Wake up and eat, continue to eat all day
Step 2: Drink as much water as you can possibly stomach
Step 3: Avoid all forms of exercise
Step 4: Do Not Shower or Shave

10pm Picture Time:

Step 1: Look unhappy/borderline suicidal
Step 2: Remove Shirt
Step 3: Have Camera Ready from side view, step slightly forward with left foot and turn slightly
Step 4: Slouch and Roll Shoulders Forward
Step 5: Push Gut out as far as possible
Step 6: Relax every muscle
Step 7: Take Picture

Wow… that might be the worst picture ever taken.  Tomorrow is a big day, you’re going to lose 20lbs, GUARANTEED.

After

8am Warm-up Phase:

Step 1: Wake up, don’t eat, or drink anything
Step 2: Do 20-30 minutes of light/medium cardio
Step 3: Shower and Shave
Step 4: Dry off and evenly apply self-tanner
Step 5: Do some pushups, pull-ups, sit-ups, and curls

9am Picture Time:

Step 1: Put a smile on, this is your big day
Step 2: Remove Shirt
Step 3: Have Camera Ready at same position, but turn so that you’re almost facing the camera completely
Step 4: Stand up straight, shoulders back, chin up
Step 5: Tighten those abs and tuck in that gut
Step 6: Have the same basic pose as your before photo, but flex all the muscles in your upper body
Step 7: Take Picture

Develop your photographs and take a look at how different you look, keep in mind that these results happened over a 10-hour time period.  This type of photograph is found on many of the fat-burners/muscle building supplements on the market today.

Another thing that most people don’t notice is the disclaimer at the bottom of every ad.  The one that reads “Results not Typical – These results were achieved by following a strict diet and a professionally designed workout routine”

Some of these before and after photos are real, but the people in them spent 6-8 weeks in the gym with personal trainers and dieticians doing nothing but working out. 

This article isn’t meant to bash supplements, I’ve used fat-burners in the past and still use protein powder, it’s just meant to open your eyes to the tactics used to get you to spend more money than you need to.

A proper diet and a basic exercise routine will have you seeing results in no time, you don’t need to spend $500 a month on supplements to see results.  You just need some motivation and some good old-fashioned know-how.

If you’ve enjoyed this guide PLEASE REMEMBER TO VOTE.  This is the kind of article you can get for FREE in my Monthly Fitness Newsletter.  Check out my eBay store for more info.

Thank you,

Randall of Randalls-eBooks (http://stores.ebay.com/Randalls-eBooks)