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The ART of Telling Time - Windsor Sterling
In 1485 when Leonardo da Vinci sketched a fusee (the spirally grooved spindle inside a clock, which counteracts the diminishing power of the mainspring thus, uncoiling the mainspring) the history of time began. However, it was not until the 1500's when Peter Henlein would create the first pocket watch (by the implementing the use of the fusee design into "form" watches in the 1600's) would the "world of time" and the "race" to create the finest watches in the world begin.
Who would ultimately "reign" over the "world of time" would be the question. Through the 1700's, the "art of telling time" was transformed by those who invented the self winding movement to those who adorned watches in enamel and used rubies within their movements.
Creation of the Brand
Tissot, Heuer, Movado, and Zenith were brands created in the mid 1800's however, it was not until 1905 that Hans Wilsdorf would eventually found the company known as "Rolex".
Yes, the "art of time" has come a very long way and a few (throughout history) would stand the "test of time". The greatest watchmaker of all time was (without question) Abraham-Louis Brequet. Brequet was born in Neuchatel, Switzerland and his one-hundred man workshop developed the most durable, (time-tested) Swiss watches of its time. However, times change, market demands for ultra-expensive Swiss watches are only attainable by those who can afford the very best.
What is the definition of the "very best" in Swiss watches? Is the "very best" defined solely by design and components, which when translated into dollars, equals the price of a new car? Is the price driven by demand and brand? Those in the business of creating high end automobiles have stood the "test of time" by creating less expensive models of their high end cars due to a market demand which dwindles over time. Lesser brand models are created to cater to those who have a desire for the "brand name" without all of the "perks" of the high end model. Nonetheless, it is the "brand" - the "name" which drives the sale.
Time have changed. Consumers seek value plus, quality at a fair and reasonable price. American consumers seek to purchase products, which support the American Way. Those products are now making their way (slowly, but surely) into the hands of American consumers. Those who purchase finished jewelry who want the look of Platinum, are now opting for white gold or .925 sterling however, purchasing those products with genuine diamonds and gemstones. In the end, the "look" is attained however, the price paid is "fair and reasonable".
Yes, we are becoming more conscious of what we spend and who our dollars support...
- What if one could import the best in Swiss Watch Movements (all of the components) yet, assemble high quality Swiss Watches in the United States?
- What if the Swiss Watch Movement was Guaranteed for LIFE?
- What if the watch was meticulously hand assembled in the United States and also came with a three-year warranty?
Would "you" buy it? Would you buy it from an American Watch Company. Would you be responsible for the creating a brand and supporting those Americans who assemble the timepieces? The simple answer would be "yes".
Time for a change..
Windsor Sterling is a "brand". It is an American Watch Company. It is a company founded upon the absolute belief that "times have changed". Consumers want the "best" in time and Windsor Sterling offers the "best" in time, quality and workmanship.
Windsor Sterling has now released an entire collection of Swiss Movement Watches, which are guaranteed for three years against defect, offers a LIFETIME guarantee on the Swiss Movement, are hand assembled in the United States and are attainable by those who seek high quality timepieces, which are affordable and will stand the "test of time".
During the next twelve months Windsor Sterling timepieces, will be offered by retail jewelers in the United States and Europe.
Yes, the Windsor Sterling "brand" will be sought after not only due to the "name" (the brand) but, the workmanship, the company standing behind the timepiece (with a LIFETIME guarantee on the Swiss Movement) and the simple fact that it was hand assembled right here in the United States.
Windsor Sterling...
NOT manufactured in China
Assembled by Hand in America...
By American Craftsman
Other guides relating to jewelry and gemstone buying which you may find helpful are as follows:
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