Why get involved in heavy search engine optimization when you can get the same results with text link advertising? Many site owners face this conundrum right now. The truth is that if you do both, your site may be unbeatable... Text links have a surprisingly high click through rate compared to graphic banner advertising. Advertisers know this and many have abandoned banners in favor of text link ads. The purchase of text links is revolutionizing search engine optimization... A quick look at the top ranking sites will reveal that most gain their rankings through paid text link ads. These text links, though small and seemingly insignificant, are in fact very powerful.