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Techniques to Attract New Buyers to Your Auctions

by: pearsall_internet_technologies( 152Feedback score is 100 to 499)
1 out of 2 people found this guide helpful.
Guide viewed: 418 times Tags: free offers | Buy It Now | selling | seller techniques | bonus items


One seller's technique is to add something of value for free with an eBay auction purchase to sweeten the deal. It doesn't have to be a high price or highend item but it should be something that reasonably relates to what the person purchased so that at least the perceived value of their purchase is considerably more.

For instance, a person selling quilt batting on eBay could include a pair of scissors as a bonus item for each winning bidder. If an eBay seller were to buy the bonus item in bulk then he or she is likely to be able to get them for much less than they could be purchased for in a retail store. For instance, using this example I found 100 pairs of quality sewing scissors for $110 plus shipping. These same scissors go for $5.95 to $9.95 at local retail shops.

You could easy add to your auction, "Use Buy it Now on our eBay Auction" and we will throw in a pair of quality sewing scissors valued at $9.95 ABSOLUTELY FREE! This is a limited offer while supplies last!

This is a great way to give people extra value for their money and the value is "real" since the scissors actually could reasonably be purchased at a retail outlet for that amount of money. The fact that you may have purchased these same scissors on eBay.com or elsewhere at a great discount has no bearing on the issue. The idea is that you ARE giving the customer more value for their money which makes for happy customers.

Well, there's another tip from your friendly neighborhood Ebay Marketer.


Guide ID: 10000000001206517Guide created: 06/16/06 (updated 11/29/06)

 
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