Team ROC - Rocawear's Team ROC & the NFL's Larry Johnson

Rocawear  is Jay-Z's clothing company and Team ROC is his version of Nike and Reebok athletics... While Nike and Reebok sign sports stars like Lebron James and Allen Iverson respectively - Team ROC (behind mogul / executive Damon Dash ) has signed Kansas City Chiefs superstar Larry Johnson . Larry Johnson meanwhile has made headlines with major rushing yardage and leading the Chiefs in their playoff run... additionally, after each touchdown he celebrates Team ROC style: Larry Johnson's celebratory gesture is the "Diamond Cutter," or "Flashing the Roc" as it also is called, has become the symbolic gesture for anyone associated with the clothing line Team Roc, which has an endorsement deal with Johnson.

About Rocawear & Team ROC: "Founded in 1995 by music moguls Shawn "Jay-Z" Carter, Damon Dash and Kareem "Biggs" Burke, The ROC has been at the forefront of hip hop’s evolution into a borderless, global lifestyle. Serving as The ROC’s initial launching pad was Roc-A-Fella Records.

By incorporating international impulses into the Rocawear Style, the brand has expanded its appeal beyond the national borders and has become a brand of international significance. As a result, Rocawear boasts offices in the UK, Japan, Canada, and Europe."