Makeup is best when it doesn't wear off every few hours. Lipstick should remain put till taken off and not by eating, drinking or smoking or even kissing. Eye makeup should definitely not run and smudge and give you raccoon eyes and foundation should not cake and turn patchy just because you forgot a touch-up.

Lots of products in the market claim so many things. Smudgeproof, smearproof, one and the same isn't it? No, it is not. they mean different things. They both show different levels of staying power the makeup has. Lets look at both terms with a little more depth.

• Smudgeproof - there are some products like mascara and eyeliner that tend to be really unruly. Such products smudge i.e. leave dark marks in one area and drain from the other areas, therefore leaving your eye bare with a smudge at one point. Products that are smudgeproof offer relief from this makeup trauma.
• Smearproof - products that don't smear also don't smudge. By this, it is meant that makup products like Lip Ink that are guaranteed smearproof do not leave any sort of marks, don't run or spread to where they shouldn't and also don't drain color away. They remain fresh and completely in place till they are removed.

Smearproof and smudgeproof cosmetics usually require customized makeup removers, which is not a big price to pay for makeup that does not  look like a rush job or worse. Lip Ink® offers a makeup remover called OFF, that removes all traces of makeup, irrespective of where  the makeup has been applied or for how long.

Products that are not either smudgeproof or smearproof don't have a consumer base anymore. Everybody is on the run these days. Nobody really has time to stop and check her makeup evey hour. Going to office with mascara cascading down your cheeks like tears is like social and professional suicide. Although, they can be removed very easily with any makup remover, they don't require removing because by the time you're halfway through your day, your makeup has already called it quits.

Lip Ink® guarantees its products as smearproof and has a return policy and guarantees their products. How you ask? Thanks to its handcrafted process and over 40 natural herbs and the secret ingredients that lock in color so well they are virtually impossible to smear and are longer lasting than most other products in the market today. A three-coat application with the Shine Moisturizer for the lips forming a base coat is enough to guarantee no hassles makeup all day long.

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