Smiths American- A Guide to Smiths American & Fashion

Smith's American aims to make clothes in which real people can feel relaxed.  A mixture of retro authenticity and trendy popularity, these clothes have a basic, no-frills aesthetic for classic kick back style. Tees, tanks, hoodies, cargo pants, jeans and soft pants--these are the kinds of casual wardrobe basics the company sells.

The company itself has been around since 1906, and one of their famous slogans is the "Original American Dungarees." The term "dungarees," by the way, is simply a synonym for jeans that used to be quite common, particularly on the East Coast. Fans of Smith's apparel often use the word "comfortable" to describe the clothing.

For women, for example, a Smith's American logo T-shirt and a pair of Forever Pants may represent the ultimate in comfy heaven, and there are even celebrities who would agree.   People often describe the aesthetics of Smith's American fashions as "back to the basics." In contrast to some brands that try to stand out by adding fancy detailing, Smith's American clothing has a reputation for being durable and high quality, with simple, timeless style. 

That doesn't mean Smith's American clothes can't be sexy.  The company is known for making clothes that fit in a flattering way for a casual, unstudied sexiness. The brand is a good choice for people trying to look nice without trying to look "edgy."