Introduction

Most of us who shop and make purchases online are looking for a "good deal."  Unfortunately, it is easy to start bidding without a clear vision of what a "good deal" is.

Determining Value

The best time to evaluate what the potential Value of an item will be is before you place your 1st bid. The true "Final Value" of an item will depend on a number of factors including:

> The item has all of the features, functions and specifications you are looking for.

> The seller's demonstrated track record of fair, fast and accountable transactions.

> The inclusion of all necessary/needed accessories, software, manuals, etc.

> An optional warranty.

> Transaction bonding/insurance that guarantees 100% buyer satisfaction.

Using A Checklist

Before you make your next eBay/online purchase, make a checklist of the exact features, functions and specifications you are looking for.  In addition to these, add check boxes for desirable seller qualifications such as:

• eBay Identity Verification
• Feedback History
• Square Trade Certification
• Reliable Merchants Certification
• buySAFE Bonded Seller Certification
• Etc.

As you browse/search for items, use this checklist to evaluate each item and seller. If both the item and seller meet your criteria and the "value" proposition works for you, place your bid!

Positive Feedback

Remember, it is not fair for us to give a seller neutral or negative feedback, because we failed to read the auction description carefully or assumed that some item or service would be provided. that was not included as part of the auction description. 
 
Most sellers work very hard at providing decent products for a fair price.  Positive feedback is often an important part of their compensation.  Informed buyers who leave fair feedback are as important as trustworthy sellers to a positive e-commerce environment like eBay.