Sometimes there are so many listings for the same title that you wonder where to begin. Most shoppers will want to narrow the search by selecting the lowest-price category as a starting point. That's fine. However, not everything is equal as you quickly see. For example, you might find a Buy-It-Now item with a price of only $0.01 (oh, really?) and then notice a S&H fee of $9.00 (ouch!) for a single DVD. Of course you can ask yourself if this item is worth $9.01. But do you want to trust a seller who advertises like that? Obviously, this is someone who is making money only on shipping and handling. I don't tell anyone how to run their business. After all, if you don't agree with the terms of a transaction, you don't have to bid. What always makes me feel the most comfortable with a purchase is finding one that is both reasonably priced to begin with and has a shipping & handling that is fair to both buyer and seller. For a final bit of confidence, look at the seller's feedback to see if there is ample praise for good packaging and fast delivery.