I researched LCD TVs on the internet and went to stores before buying this TV. Out of the other brands, this one made more sense and looked better in its picture quality on display compared to the Phillips and Samsung. This one was more elegant and sleak. The sound quality was better too. The picture quality on displayed looked great so I went to Circuit City and bought it for $492 (Includes tax and recycling CA tax) on 11/30/05. I was happy with my purchase until I turned it on at home. Although the sound quality is superb, the picture is very dark. I've tried different settings to get a lighter picture unsuccessfully. The contrast on this LCD is 500:1, and I guess that's not enough. The resolution is also not great. I recommend the Sharp Aquos 15" LCD TV for everything except the picture quality.