SELLING

The first key in selling golf clubs is to accurately and honestly describe the condition of the club(s) you are trying to sell. Most buyers, in my opinion, know the features of the club they are looking for. For example, if they are looking for a Ping G2 driver, they know it's a great driver and for the seller to go into a lot of detail about the attributes of the G2 (or use the manufacturers description) isn't necessary. Buyers for the most part want to know that the club(s) are in good condition, if they are standard or have been altered, and whether they can buy at a reasonable price. It is good to expand on the condition and such things as the club length. Buyers might be leery of a one sentence description of a club for sale, I know I am. Secondly, it's highly important that a seller maintain as high a feedback rating as possible. Knowledgeable buyers would check feedback before bidding. Another factor to consider is shipping. It will turn some buyers off if you add an unreasonable shipping fee. A single golf club can be shipped anywhere in the contiguous US states for $10 and to charge twice that will turn a knowledgeable buyer off. Finally, I think it is wise to use the green golfer background, which is very inexpensive and the seller should always try to take and use digital photos of the actual club(s) versus stock photos. The little "extras" such as the background, elaborating on condtion, providing actual pictures of the club do not cost much and will result in higher sales volume and dollars.

BUYING

One of the first things I look at in buying a used golf club(s) is the condition description. If the seller provides a good description of the condition then I look at the sellers feedback. If he (or she) has a very high feedback rating, odds are the club you are interested in will be as the seller describes. Conversely, if the seller has a poor feedback rating, he might be "fudging" on the condition. After I am satisfied the club is probably in a condition satisfactory to me the only remaining question is what will I have to pay (including shipping). If you are dealing with a knowledgeable seller he will have provided at least one actual photo of the club he is selling, with a gallery shot. If he (or she) is a knowledgeable seller he will have done all the right things to attract your interest and will not have left you wondering about condition and so forth. If a seller only gives a one sentence description of the club, uses stock photos and so forth,  it makes me leery of the seller right off the bat. I would question buying any item where the seller has an unreasonable shipping cost. If a golf club can be sent Priority mail (2-3 days) anywhere in the contiguous US states for under $10, why would a seller have a far higher shipping cost? 

By following these guides I have bought and sold over 100 golf clubs in roughly an equal amount and have maintained a 100% feedback , while never having disappointed a buyer and never having been disappointed in the clubs I bought.