Sean John Unforgivable Cologne- New Unforgivable Review

Brought to you by the master of hype - P.Diddy and Sean John have released their new cologne / fragrance named Sean John Unforgivable. It comes in a large, black glass case that appears sophisticated and over-the-top... just as he typically likes it. Also over the top, Sean John has planned a simultaneous print advertisement campaign to match the Unforgivable cologne launch and it has been banned by most magazines for being too spicy / raunchy. It features P.Diddy in bed with two women.

But enough about P.Diddy and Sean John - I am here to review the Unforgivable cologne itself as I tested it this past weekend after hearing so much about it. I must report that - despite its high cost ($75 for standard size) - it really is an excellent cologne. Its strong - but not too powerful and it. Sean John describes Unforgivable as "Dangerous, explosive and cool" - while I'm not sure what that means... it is pretty masculine and has a hint of fruit to it (according to Sean John its Sicilian lemon, champagne, Tuscan basil and rum).

The other nice thing about the Unforgivable cologne is that it wears very well... After applying some on Saturday - there was still a sense of it being work on Sunday despite only two sprays. Unforgivable seems to last nicely - and doesn't require heavy usage. This may be a way to justify the high cost... or at least buying a smaller bottle.

From Sean John's Unforgivable press release: "Fragrance is visceral... Sean John UNFORGIVABLE is the rarest blend of pure uncontained and unrestrained emotion... The UNFORGIVABLE man is distinctive... A breathtaking fragrance that says sexy, rich, unique, and passionate. The Soul of UNFORGIVABLE is slightly dangerous and explosive, yet cool."

Give it a try. I will be adding it to my collection and rate it a 5/5