What is happening to Mattel's Ace-in-the-hole marketing strategy?  I have been receiving hundreds of customer emails that the new Sizzlers stuff is being liquidated at Target.  Some are saying its to make room for the new items, others state its because their effect of trying to pull in todays youth has failed and rather the adult kids like us only buy for collecting.  Ive also heard that mattel will be pulling the plug on this project also.  Who knows whats going on?  Facts are though that the cars at 7.99$ are in some cases being sold for less than 2$!!!! Ive seen the Giant O sets on ebay at 14$ indicating that they are being sold for less than 10!!!  My advice is get what you can while you can.  In my opinion, these cars will never have a collectable value.  Not in our lifetime anyways.  Most of my customers are using them in stead of their real collectables, and getting in some track time.  Others are avid collectors just filling their shelves, a good portion are cashing in on the who-can-get-them-sold-first on ebay technique.  Ive been seeing some of them go for 40$ each on ebay cause some poeple just gotta get em in while the castings are still warm! 

Lets watch and see where this fiasco goes over the next little while.  In my opinion, Mattel, should have never reproduced the originals.  They should have let them keep their dignity.  The idea of the heavy chevy, the Roger Dodger, and the 57 Chevy would have been the best idea. New protos, of different models like a Scool bus for example would be a real seller.  How about a Charger?  How about a 32 ford Coupe rod?? Now thats original.  Bringing back the old collectables in my opinion is nothing better than backyard repopers do.  By keeping the collection ever expanding instead of re-releasing Angelenos and Livewires in 3 different colors, now that would keep some of them clowns from repainting these cars and selling them off as originals.