I find the best way to list an item is to put in the title words that you can either spell 2 ways or synonyms. When people are doing a search they sometimes dont spell correctly  or maybe call your item by a different name. Spending the extra money on a subtitle can be very benificial. If they can't find you they can't buy your item. Example: If I were selling an item for Christmas I would put Xmas also in the  title.Or if its a toy specify what kind of toy such as board game, pinball, doll, stuffed animal etc. Not just Monopoly or Betsy Wetsy. When people are searhing for older items they (me to) kind of forget what we called them as kids or vice versa what we call them now. The more words used the better your chances are of someone locating your item.