This phone just came out a couple of months ago and I can see it easily compared to the LG Chocolate. They're both great phones but I really prefer the Samsung E900 because of its very stylish design and innovative technology. Here's some of the key points that I got after using the E900 for a couple of months.

1. This phone wasnt made for bumping it up as if it a home entertainment station. It's a phone, so be realistic when it comes to purchasing it.
2. Camera is probably one of the best ones out there right now. Very clear. Very convenient when those "kodak moments" comes around. And the pictures are easily tranferable to other phones or directly to your computer.
3. Theres been plenty of complaints about people saying that the buttons are too close together, and its harder to navigate. Well... if you have fat fingers, then I guess that would be a problem. But I havent had much trouble navigating through the menus or dialing.
4. TOUCH SCREEN. how many phones out there are actually touch screen and reliable? This phone has a very nice touch screen. I think the design around the touch screen seems much more compact and smooth compared to its rival, the LG Chocolate.
5. More than enough space to store your songs, files, videos, etc.
6. Very User-Freely.Very easy to customize it and navigate through the menus.

In my opinion, its probably the best one out there for general public. I would give this phone... an A- or a full on A. Highly recommend and hopefully you'll stick with this phone as your choice.