This guide will be giving specific brand names of those reining items I have found work the best, last the longest and look the nicest in the show pen. Another factor in what I chose is what the other top barns use. So please don't be offended if I don't mention your favorite boot brand:) This guide is specifically geared to reining horses and reining competition.

Front boots:
Professional's choice SMB IIs and Splint boots or Classic Equine brand boots . I like the look of clean white splint boots and black bell boots for showing. The trick with the splint boots for showing is that I don't want the metal loop for the velcro.

I use the bulkier SMB's for working in. I even use them to warm up, putting on nice clean white splint boots right before my class.

Here are some specific names for your eBay searching pleasure:

Splint and front boots to search on in eBay
Professional's Choice Competitor's Splint Boots
Professional's Choice Simple Splint
Professional's Choice Sports Medicine Boots II
Classic Equine Legacy Boots (I am not so fond of the black protective heel on these)
Classic Equine EZ wrap II

Bells names to search on (sorry I am a bit snobbish here, only one kind I like right now)
Professional's choice Ballistic Bell boots

I do mix brands (I say that because some people have an aversion to this, I do not care, as long as the gear works and looks good), For bell boots to show in, they have to be Medium Professional's choice Ballistic Bell boots. I want medium because I am looking for a small snug fit and this size works well for my horse, ok so now I have a new gelding who will likely need the Smalls, the purpose is to keep them snug so they don't spin around while in your class. I personally prefer black and if you look around most prefer it, but I have noted that this year some folks were wearing bells that matched their boots, i.e. white.

I have an array of skid boots. For every day, I stick with the heavy duty leather ones(look for velcro closures versus buckles) For showing I like white neoprene. I have the tall skids, and the short, both work for me. Another note, if you have a horse that needs to wear boots all the time in back, the leather ones tend to give them sores. I have resorted to using the neoprenes on back for every day riding on my new gelding.

Back boot names to search on in eBay:
Professional's Choice Quick-Wrap Skid Boot
Classic Equine Performance Skid Boots

What about wraps? I personally use boots to show in as I don't like the fuss of putting on the wraps, but that is just me, I think a set of 4 wraps all the same color look awesome to show in.

Saddles
This is a personal choice, but definitely a hand-made reining saddle of some variety. You should plan to spend from $1500 on up for something good. A used one is a wise choice to get you started before you take the plunge on a new one. Starting name brands are names like Circle Y and Crates. They are still mass produced so won't have the custom look or feel of say a Bob's saddle. I have owned and shown in a Jim Taylor, Bob's and Broken Horn. They all feel different depending on the horse. I see Bob's basic reining saddles starting at around 2k, and nicer used ones for that price.

Headstalls and bits
Much more variety here, the sky is the limit. Use the bit the works best on your horse and buy a headstall you like. I love the Cowperson Tack one ear headstalls myself. I also am partial to very thin 5/8" harness leather reins. I prefer my reins very oiled and soft and will pay extra for them. I have purchased at least 4 headstalls and lots of bits on eBay and have loved them all, you can get some great deals if you look hard and stick to name brands. Even knock off bits are alright, again, looking carefully at all the details for the product before buying.

People gear
For just starting out, stick with a simple button up shirt that is comfy. Stay away from the very western motif ones. Solids or plaid are a good choice. Jeans are pretty wide open, even wranglers are a go if they look good on you. Stick with some sort of roper boot, not a pointy toed cowboy boot. If you cannot afford a really nice felt hat, heck straw will work. It is sort of uncouth to use Straw in the spring and fall, but if you are just starting out, straw will do.

I have not purchased clothes on eBay so I cannot offer guidance, but I would imagine if you know your size for sure, you can get "more" pairs of jeans or shirts if you already have some in a brand that is consistent from year to year.