At Rapala, the designers spend time with pro fisherman, charter boat captains and everyday anglers from more than 140 different countries, carefully listening to their ideas about what would make great new fishing products. We hear about actions, colors, retrieve and landing techniques and so much more, well in this DVD you get to also SEE them ! TRUSTED WORLDWIDE! RAPALA THE BENTLEY OF LURES! Created with love and care and attention to detail it covers numerous patterns and multiple target species and situations! Everyone interested in "luring" fish in regardless if they focus on Rapala brands should own one!