Many ebayers list an item to sell on eBay and don't pay much attention to their ebay title and this is a surefire way to auction failure.

Ebay item titles are extremely important, your must be spat out in the ebay search results or your item will not get the exposure you need to ensure sales.

What surprises me is that there are millions of ebayers out there who don't even know this free tool exists let alone use it!

Ok, so lets get down to the juicy part, my favourite ebay tool has to be the advanced search function.

I NEVER list an item on ebay without first using the advanced search function.

Using advanced search function you can view every single item that is currently listed or ended on ebay.

Because we want to know the price your item can possibly sell for and we want to see which words the ebayer seller used in their item titles THAT SOLD.

Look to to the top right of any eBay page, you will see Advanced Search.

On clicking this option you are presented with the Search: Find Items page.

At Enter Keyword or Item Number insert relevant words to your item, use one word if possible get a broad list of results.

We are only interested in the items that ended, so tick the box underneath that says "Completed Listings Only" and click search.

Ebay will now output a return of results matching your keyword that ended on ebay.

This search result does not sort the items by sold and unsold. So a quick way to know is look at the monetary amounts, GREEN it sold and RED didn't sell.

We want the magic words for the Green price amounts, because they sold and we want our item to sell, so by using the sold items we can see use the same successful keywords.

Now scroll down each one and find all the green items, and look for common words in the item titles.

It's a good idea to sort the list into price order, ie. click on price until the list is displaying the highest prices down to the lowest prices.

Write a list of common words, but don't include the, and, of, at etc.

As a quick example say I was selling an ebook and my initial title was "Growing Bonsai Ebook"

I do an advanced search on ebay, using bonsai, completed listings only.

I can see the following relevant words in sold items title title.

Tree, Japanese, Cutter, Tool Kit, Garden, Pot, Shaping, Learn, Guide

Now I have some good relevant keywords for my title that I know sell.

If you don't have relevant keywords in your item title, you item won't show up, won't be seen, won't sell. and your item wont be seen. So by doing keyword research you are upping your auction's success rate.

Remember, don't spam your title, only include words that are relevant to your item. eBay does not allow you to use irrelevant words and will remove your item.

Back to my example, my original title:

"Growing Bonsai Ebook"

With my new keywords:

"Grow BONSAI Trees Care Shaping Plant Cutter Tools Guide"

You can see how many more chances my item will have of being seen and returned in a search result now that I have used words other ebay sellers successfully sold items using and I now have a good chance of a sale.

Final Tip: try and make your title flow and read smoothly, don't just throuw in keywords that don't make sense to the reader.