Persol, Turin 1917, Giuseppe Ratti, an photographer and owner of Berry Opticians, which was in a small courtyard in Via Caboto when that he began to make technically advanced glasses, he designed to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision, later arrived the round smoked lenses with rubber edges and attechached to the head with elastic bands, soon they were adopted by the armed forces and pilots in the italian military aviation. Im the 1920's the famous yellow-brown lenses that is mounted on all Persol glasses was created using neutal crystal made from the purest silica, the manufacturing process that determines its colouring and guarantees extremely high protection from the sun's harmful rays. In April 1995 the Luxottica Group, world leaders in the sector, acquired the Persol trademark and turned it into a major international reality. Persol became one of the worldwide eyewear scene while maintaining its roots and loyalty to tradition and quality. These are the qualities that have made Persol the eyewear of choice for film stars and many other international personalities. By enhancing their look with Persol's allure, the world's celebrities have made the label synonymous with eyewear excellence, confirming its emotional appeal. Persol is a star symbol.