Bill Norman created alot of top quality crankbaits in his life the Deep Baby N my personal favorite,the DD-22 ( for the deep diving crankbaiter)
 the middle N  to name a few. All Norman lures are of top quality and preform just as well and even better than several more expensive lures. When fishing a crankbait it isn't always about cranking sometimes it helps to pause the lure and pull it .Then crank in the slack line alot of hits will come when you pull the lure and let it sit while you reel up the slack.

For a complete selection of Norman Lures check my ebay store