So you need a new computer.

Who should you buy from?

The big retail store or the small computer shop in town?

The small computer shop

I have built many computers for my customers over the years and this type of custom computer are some of the best running and longest lasting machines available. Of course you have to find a reputable computer shop. Check with your local Better Business Bureau to check on any complaints about the company you are thinking of visiting. If they check out OK, then go in and visit. Talk to them, look around. Are they organized? Busy? Friendly? Remember, you want to feel comfortable with the person you will be dealing with. Ask for references of recent customers who have purchased computers from them. They should talk with you and answer any questions you may have in a friendly manner. By talking with you the technician should be able to build you a computer that will fill your current needs and beyond. These shops will usually come to your home or business and set up the system for you and configure any external devices you may have (printer, camera, PDA, etc) for a nominal fee or no charge at all. You will get personal service when you need it and usually from the same person every time. This is the way I have run my computer business, Lincoln Electronics, for the last 11 years and there are plenty of other shops across the country that will do the same. If they evade the questions, refuse to give you references, or you just don't feel comfortable with the company, find someone else. There are plenty of companies out there just waiting to help you. Of course, you can always call or email me anytime and I will be glad to help.

The big retailer

The advantage of the big retailer is that they will have many computers already on the shelves running for you so you can actually play with them. The big retailer will also have the names we all know like Dell, Gateway, HP, Compaq and others. The lastest hardware is usually on display and easily accessible but trying to find someone who knows anything about it may be a challenge. Sales people will usually flock around you and throw all kinds of computer jargon at you and sound impressive to the average consumer. The problem with this is that the big retailer can't give you the personal attention that you may need and actually may confuse you further. They are selling computers already made as a "one size fits all" configuration. Some of these configurations are actually quite good but some are not very good at all without major upgrades. Of course most of the big reatailers can add hardware and software to their computers (usually for an additional fee). The sales people working there this week may be totally different next week. After 15 to 30 days (varies per store) you can't go back to the store for technical help anymore unless you buy the extended contract (add more to the price). Tech support is usually on a telephone to India and from a different person each time you need service (there are exceptions but not many). 

In conclusion, the big retailer offers a larger variety of computers and peripherals than the small computer shop and can have some great deals. Service and tech support can be up and down and usually not with the same person each time.

The small computer shop offers a more personal one on one type of service and more flexibility for special requests or needs. Service and tech support is usually excellent.

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Thank you.

Jim