With the latest batch of prizes entered on the mycokerewards.com website, Coke has lowered the value of it's points.

Before a $25.00 gift card cost only 200 points a value of $.125 per point.  Now the same gift card value is going for 250 points - a value of $.10 per point.

While I'm sure these prizes will fly off the shelves like all the others, those of us buying points here on Ebay should be aware that the value is going down.  Who knows, the next batch of prizes could be even worse.  Say a $25.00 gift card goes for 500 points!  That is a value of only $.05 per point.

Moral:  Buyers be aware of how the market is changing!