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Misunderstood Assumption # 29 - eBay Store Names

by: southgap( 230955Feedback score is 100,000 to 499,999) Top 1000 Reviewer
83 out of 99 people found this guide helpful.
Guide viewed: 4586 times Tags: how to buy | store | how to sell | selling


One of the biggest lost opportunities about an eBay store is the store name.  I usually see store names like you would traditionally see around town.  But remember, of course, that you’re not running a traditional bricks and mortar store - you’re selling online where keywords get you more customers. 

So, as I was saying, the typical eBay store name is something like “Linda’s Great Bargains” or “John Smith’s Store”.  You know how many shoppers, especially new shoppers, search for “Linda” or the word “John” when shopping.  Just about zippo, wouldn’t you agree?

So, when your name your store, think like a customer.  Think about what it means to be selling online and how people find you.

If you are Linda and sell some or mostly clearance item Ralph Lauren shirts, how about “Linda’s Ralph Lauren Outlet”.  Or if you sell cars and trucks, how about ”John’s Ford and Chevrolet Store”.  This way, when shoppers are searching for these items, they will find you first.

Give it a try.  Visit http://stores.ebay.com/.  Do you see how the default is set to store name?  Type in what you are shopping for.  Even itty bitty small stores pop up first!


Guide ID: 10000000002194963Guide created: 10/30/06 (updated 09/21/09)

 
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southgap
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