Mega M&Ms - About M&Ms and the New Mega MM

Midway through 2005, Masterfoods USA released a new product to their lineup: the Mega M&Ms. Available in both traditional milk chocolate and peanut filled, these candies are targeted mostly towards adults. How much bigger are they? The milk chocolate flavor are 65 percent larger than the regular kind, while the peanut filled are 45 percent larger.

For years, M&Ms have come in a variety of special, limited edition versions. The release of the new Star Wars movies, for example, motivated the popular dark M&Ms. When Shrek 2 was released, the company offered "ogre size" M&Ms. In fact, the Mega M&Ms are exactly the same size as the latter.

The marketing idea behind Mega M&Ms is that "bigger is better" when it comes to chocolate. The M&M Minis released a few years ago have found enormous success among children. Having discovered that there was an increasing demand for larger chocolates (in part thanks to the success of their limited "ogre size" release), Masterfoods USA decided to make the Mega M&Ms a part of their permanent candy selection.

When it comes to M&Ms, there also now exists a variety of promotional products. T-shirts, toys and mugs are but a few of the numerous items available. Whether you're an avid collector or are simply looking for M&M related products, eBay offers one of the widest and most frequently updated selections online.