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Marketing Strategies For Ebay Selling

by: jskell911( 2321Feedback score is 1000 to 4,999) Top 1000 Reviewer
14 out of 14 people found this guide helpful.
Guide viewed: 2123 times Tags: Selling | Marketing | Stores | Business | Help


If you sell on Ebay, you know the importance of getting your products viewed. This is as true on Ebay as it is anywhere else in the business world. I have been selling here on Ebay for a little over two years. While I do not know all of the tricks, I have stumbled upon many helpful ideas. The great part is that most are FREE!

So, what can you do to market your Ebay items? You definately want to maximize your exposure. Here are some great ways to do this.

  • Utilize Ebay's Community Links- If you click on the Community link at the top of any Ebay page, it will open up a whole new Ebay world to you. Here you can find:

                          - Groups - There are groups for EVERYTHING on Ebay! You can join groups for hobbies, selling, or local interests. In these

                                             groups you can find invaluable information, great friends, and threads where you can showcase your items.

                          - Discussion Boards - Again, there is a discussion board for everything Ebay related. Have a question? Someone there can     

                                               answer. They share tips for marketing as well. Not only that, but your ID gets known! Perhaps a few sales will

                                               ensue!

  •  Utilize Your E-Mail- Add a signature line to your outgoing e-mail. All you need to include is a hyper link to your Ebay listings with a line

                            such as "Check Out My Ebay Listings!"

  • Utilize a Business Card- There are sites where you can order these for next to nothing. Google search a company called Vista Print.

                              - Put one in every package you ship out

                              - Post them at area businesses. The Laundry Mat, Library, etc.

                              - Give them to friends

                              - Post them to the bulletin board at work

  • Utilize a Coupon- You  can design these yourself or order them made for you. Obviously designing your own saves you even more money. There are also online services such as Paycodes that will incorporate them into your PayPal payments. These do cost money as well.
  • Check out some FREE websites - There are plenty out there that allow you to design your own website to direct people to your Ebay listings. Some to try include Yahoo's Geocities, Angel Fire, Lycos, Brave Net and Tripod.
  • Ebay Store Owners   - There are store malls that have formed to help you gain exposure as well. Two such malls are Avid Cat and List My Store. These are exclusively designed for Ebay stores.
  • Get Yourself a My Space Account-   It's not just for teenagers anymore! There are thousands of business owners on MySpace for the sole purpose of marketting their industry. Get on board! A few clicks in your profile set up can protect your account, so all friends must be approved by you. Try it out. I have found that MySpace has risen to the 4th ranking site directing traffic to my store.
  • Include the unexpected - When packaging your items, include a little something extra. This could be something as simple as a craft project printed out for a craft seller to care instructions for jewelry if you sell jewelry. Customers love the extra touch!

Well, as I said, I don't know all of the tricks yet. But I'm keeping my eyes open. I hope these ideas have helped in some way!

Thank you for reading this guide!


Guide ID: 10000000003266845Guide created: 04/01/07 (updated 08/21/09)

 
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