Tips on How To Market Your Ebay Business More Effectively

I have put together a list of the Top 15 Things you can do to help market your ebay business.

Perhaps you are doing some of the them already, and some of them you don't know how to do.

1. Do you have a good ebay username?
• Is it easy to remember?
• Is it easy to spell?
• Does it reflect what your business is on ebay?
2. Do you have an about me page?
• It is easy to read?
• Does it have a link to your auctions?
• Does it have the most important information at the top?
3. Do you have a logo?
• Is the logo easy to read?
• Does your logo fit your about me page given size, or is it distorted?
• Does it stand out from the crowd?
• Does it fit well with the color scheme of your auctions?
4. Do you have a consistant look in your auctions?
• Do you use a template that includes your logo?
• Does your listings give familiarity to repeat buyers.
• Does your listings include links to other items you are selling?
5. Do you have a website?
• Is your website consistent with your ebay username?
• Do you link your listings and about me page to your website?
• Do you list your items for sale on your website?
• Does your website have separate pages for different market segments?
6. Do you have a free email address, or one that markets your business?
• What sounds more Professional: Garry123 @ Hotmail.com or Sales @ KCebay.com
• Every time you give out your email, it is free advertising for you.
• You can forward email addresses so you only have to monitor 1 email account.
7. Are you part of a professional ebay sellers group?
• KansasCityEbay.com is a local website that gives your customers an elevated trust level.  It is like a business that joins the local Better Business Bureau.
• By putting the logo in every auction listing, you will gain instant credibility for free!
8. Are you using Meta-Tags? Do yu even know what they are?
• Meta-Tags are website code that tells search engines what your page is about.
• If you own a website you must have different meta-tags on each page.
• If you have an ebay Store you need to have specific meta-tags on each page.
• You should really have meta-tags on your about me page!
• If you put long-term items in your ebay Store, they should have meta-tags.
9. Do you have any linking partners?
• Is any other website on the web linking to your about me page?
• Is any other website on the web linking to your website?
• Is any other website on the web showing what you have to sell?
• Are you linking to any other non-competing websites?
10. Promote Yourself!
• When you send an email mention your domain name.
• When you ship out something… Have your logo on it.
• Have your logo on your invoice or packing slip. – If you need to, add a sticker to it!
• When you post on a message board include a link to your website.
11. Remember fees are less when they find you outside of ebay.com.
• You would like every item to be purchased from outside of ebay.com.
• If you direct people to your website first, then ebay, your fees will be lower.
• So, do you have links to your stuff outside of ebay.com?
12. Link your ebay store items from your website.
• If you have many of the same item, and you have an ebay store, let the system relist the item for you.  This will help with search engine & Froogle.com traffic.
• If you have a website you can link directly to a specific item that you are selling in your store. Make sure the link is something relevant to your item.
• Ebay has software that allows you to put your items on your website.
13. Have a consistent look and feel through out all your marketing efforts.
• Do you have the same size and type of fonts through out all your ebay stuff?
• Do you use the same background color on everything ebay you do?
• If you have a Tag-Line, Do you use it consistently?
14. Do you market to your customers after the sale to gain repeat buyers?
• Do you offer your prior customers a discount or coupon for future purchases?
• Do you thank them for their business; Do you ask them for positive feedback?
• Do you give them a special gift or a thank you item for their purchase?
15. Arrange a Cross-Promotion Connection through ebay.com
• Go To MY EBAY > MY ACCOUNT > CROSS-PROMOTION CONNECTIONS
• You may have up to 10 cross-promotion connections.