Bath towels may be the hardest working members of your household. After all, we expect our towels and washcloths to keep us clean, dry us off, and add to the look of our bathroom. However, despite their versatility, towels are often underappreciated, with many people putting little thought into which type of towel they buy and bring home. But with a little knowledge, your towels will look, last and perform.

FABRIC

All towels have a fabric weight, measured with a GSM (grams per square meter) number. This refers to the density of the fabric used to make that particular towel. Lower GSM towels are lighter and thinner, making them a great choice for a gym bag or trips to the beach. You'll likely want to save your heavier, thicker, higher GSM towels for use in the master or guest bathroom.

Most towels are made of cotton, but the look and feel of towels largely depends on what type of cotton is used. Towels designed and priced for everyday use are made of standard cotton, while Egyptian cotton and Turkish cotton is considered the crème de la crème of towel fabrics. These more expensive towels have longer, more-fibrous threads, meaning that each towel will have more moisture-sucking loops per inch.

SEA OF LUXURY TOWELS

Imported exclusively by Sea of Luxury, these traditional looped terry towels come from the Denizli region of Turkey which is legendary worldwide for its toweling of extraordinary thickness and absorbency. These genuine, 100% cotton Turkish towels have a 700-gram weight, making them among the heaviest, densest available. Their 1/4-inch thick pile makes them exceptionally soft while an abundance of tightly wound loops offer superior warmth and absorbency. Their softness is greatly enhanced with subsequent washings. The result is unsurpassed style and quality in every towel that we produce.

Sea of Luxury's Milan Towels                                   Sea of Luxury's Athens Towels

CARE

Bath towels of all types will look fresher and last longer if they are cared for properly. Manufacturers often coat new towels in a special fabric softener, which means the towels look extra fluffy and soft on the shelf but don't absorb water well when you first bring them home. For this reason, it's best to wash your new towels before first use.

Dark and brightly colored towels should be washed separately. For your special, more expensive towels, using Woolite or another gentle-care detergent will keep them at their fluffy best longer.

You have to jump in the shower once a day anyway; why not turn this daily necessity into a cause for celebration? If you love the simple pleasures of good quality and everyday luxury, you'll idolize Sea of Luxury's wonderful cotton towels.