Logos

A logo is the image which represents a company or its product. It's there to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity.

There are three basic types of logos. Just Remember a good logo catches the eye and people will remember it later.

1)  Illustrative logos  (a logo which clearly illustrates what your company does)

2)  Graphic Logos (a logo that includes a graphic, often an abstraction, of what your company does)

3)  Font-based logos (a text treatment which represents your company)

Different designers have different ways of approaching the design process. Some will sketch thumbnails or play with shapes on their computer screen untill they see something that clicks and they follow that.

Other designers prefer to developing logos beginning with, or consisting entirely of text. By experimenting with fonts, size, shapes they seek to find an interesting way to represent the company using the form of letters.ust 

Just remember if the logo can not also be reduced to a simple one color flat version for use on faxes, your checks and photocopied documents, it is functionally useless.

As tempting as it might be to create a whiz-bang logo, a designer must always consider all the ways your companies identity will be disseminated. Once this is successfully accomplished, you can always jazz up your logo later for the web!

As mentioned before, size is a critical issue when having a logo designed. A good rule of thumb is that if the logo works well in a business card size, it will scale up nicely to other sizes. Always make sure your logo looks pleasing on paper and in a wide range of sizes before committing to it.

Web and Print

Web and print are two entirely different mediums. If you are having a logo designed for the first time, it is essential that you be aware that your logo must be designed for print FIRST and web second.

They are very different. What might look great on your computer screen will likely print out at the size of a postage stamp and be entirely muddled.

If the logo is designed to look great online, depending on the graphics format, it might not scale easily up to a printable version, so it is best to create it in a way that can be downscaled.

The web will allow you to take your simple 1-2 color logo and do great things with it - and it won't cost you thousands of extra dollars to add colors to it, make it 3D or animate it, like it would in the print medium. Once your logo is created for the lowest common denominator, the same form can be enhanced in a myriad of ways to look more exciting for your web site. Just be sure you don't get carried away with the possibilities until you have a logo which will present a strong image for your company on a simple business card!