We all know and have seen knock-off golf clubs for years. Some are so close to the name brand it is very difficult to detect the difference other than the play of words on the brand. One of the oddest I have seen was a few years ago when the "Tight Lies" clubs were being sold over TV for what I think was a preminum price. I noticed during a visit to a discount center a knock off and the club was called "Loose Truth". At first I thought it was an odd name until I related it to the Tight Lies and thought it was quite a cute play on words. The reason I am writing this guide has to do with a recent trip to China. As you know almost everything in the golf world is made in China today. I was visiting several plants when I ran across one making golf products for several MAJOR names (I will not mention their names), but they were also putting different names on the same product and selling it through a different channel (inport distribution). These clubs are sold as knock-offs, but believe me they are the same product as the one costing three to four times more at the retail level. They do this with drivers, putters, irons and even golf gloves. Sometimes in other industries this is done using the term "second label", large companies do this with very large retailers, like Safeway, Cosco, Sears, ect. They will sell them brand name products like aspirns under the Safeway or store label, but it is the same product. Looking closely you can identify these products from the place of production. The golf club business is different, because nobody wants to admit to this practice. But the market channel makes it difficult to compete with second label products, since there is so much marketing cost and usually these products are sold through two step distribution, where the knock off's are sold through an importer. So if you pay attention to the products you may save youself some serious bucks on the same product with a funny name. But do beware there are very cheap copies (truly knock-off's) that are not worth the savings, be careful and look for the little things (like weight, groove patterns, hardness of material (requires Rockwell Hardness test equipment)


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