Hello,

This guide will be the first of many installments of my knowledge of Authentic Designer items. As I have been collecting Louis Vuitton, Prada and more for many years. I have also belonged to many LV collectors groups and websites over the years, which has assisted in my education of authentic designer items.

This guide is regarding JUICY COUTURE and their NEW packaging and Logo.

Due to a lawsuit, trademarks and infringement rights/issues, Juicy Couture will be no longer

using there famous logo, "Love, P&G", it will now read , "Love, G&P".

Proctor & Gamble is the party that has brought about the trademark rights issue.

The new packaging/logo has already begun. Mostly on the new Pet Line, collars, leashes, and the boxes they come in.

So, as a collector it is important to know that anything labeled with the Original Juicy Couture Logo,

"Love, P&G, will now become even more sought after and very much a collectors item.

 Currently  the collar and leash sets being sold from noted department stores that still have the "old" logo. Some of the charms from seasons past with the "old" logo will probably be worth a small fortune...so to speak:) Also, keep the boxes they came in, as the boxes also have the "old" logo.

Well, i sure hope this helps all of you Juicy collectors, also the knowledge of knowing that if you get an item with the new logo, "Love, G&P", know that it is not a FAKE. I don't think that Hong Kong as caught on yet to the new Logo...let's hope they never do!

Please always purchase your Juicy from a noted departement store, boutique or your favorite eBay seller.

If you purchase Juicy from an ebayer that you are not familiar with, than please educate yourself on the difference between authentic and fake Juicy. There are many telling signs on the, tags, boxes, colors, designs. Always ask for more pics to be emailed to you, ask where the JC item was purchased, original reciept if possible. Remember, just because the auction says Authentic, does not always mean that it is, nor does 100% Positive feedback mean the seller is selling Authentic JC. There is one JC seller who sells only FAKE JC, and even had the nerve to write a Guide on how to spot fake JC and how not to purchase it, etc., what nerve!  Needless to say that seller is currently under investigation.

Always remember, there is no such thing as wholesale designer items! Juicy Couture, Louis Vuitton and the likes, do not sell wholesale to anyone. The internet is full of "wholsale" websites, they are nothing but fake designer items. So please familiarize yourself with these websites and photos, as most of the photos from those websites are currently being used on eBay from ebay sellers who purchased the fake items and now are selling them as Authentic, and using the pics from the wholesale fake website.

If anyone has any questions regarding authenticity and fake, please feel free to contact me. I will always do my best to assist my fellow ebayers:) I have been an ebayer for 7 years, perfect feedback, plus many personal references, as well as a POWER SELLER.

I look forward to assisting with this issue as well as being able to provide ebayers with ONLY AUTHENTIC JUICY COUTURE, LOUIS VUITTON, and many more great high end designers.

Thank you,

Dawn's Joy