Juicy Couture is one of the most popular brand names today. Therefore, there are a TON of fakes floating around ebay. However, if you know what to look for in authentic JUICY, your search for authentic items on ebay will be much easier! Know the difference between authentic JUICY and replicas (fakes)!
First off, know that the inside tags on JUICY clothing are color coded according to the size. The following are the sizes and appropriate color of the inside tag:
(P) Petite- hot pink
(S) Small- orange
(M) Medium- khaki (tan)
(L) Large- light green
(XL) Extra Large- light blue
PLEASE NOTE that as of recently, all new Juicy is being made with light pink tags. I will add pictures and more details about this when I get the chance to do so.
There are a couple of different inside tags that you may come across. The older JUICY inside tags should have a "TM" on them and should say "P&G". JUICY then became registered so the "TM" changed to "R". Recently, JUICY changed their "P&G" logo to "G&P", so don't be alarmed if all your JUICY tags don't look the same in those aspects!
Counterfeiters haven't perfected the inside tag of JUICY clothing. On fakes that I have seen, the font is sometimes off or off center. The dogs usually aren't the right sizes, etc. Here are some pictures of authentic and fake JUICY inside tags:
In the above pictures, note the difference between the authentic and fake size small tags. On the fake, the left dog is way too wide and the "Juicy Couture" banner is shaded too darkly. You can also see that the font is off where it says "glamorous" in "made in the glamorous U.S.A."
The JUICY tags that come attached to your clothing are also different on fakes. Fakes are often too shiny, and the white on the authentic tags is more prominent. Also, note that at the very top of the crown- the authentic tag has a WHITE bow shape above the J. A lot of fakes are gold. See the differences here:
A ton of fake JUICY comes with a "Protect your J zipper Pull" tag. JUICY only puts these on items with J zipper pulls. I have seen a ton of items on ebay (such as bathing suits, t-shirts, and pants) that clearly don't have zippers which have these tags on them. This is a sure sign of a fake. Like the other gold tags, the gold on the J zipper pull tags is off on most fakes. Fakes are often too shiny and more of a bronze/ gold. Here are pictures of an authentic J zipper pull tag that came off of one of my authentic velour hoodies, and a picture that came off a fake.
Don't be scared to purchase JUICY on ebay! You can find some GREAT deals if you know what to look for! Just make sure that you see a lot of pictures of the items you are bidding on and look for signs of fakes. Check the seller's feedback to see if they have negatives for selling fakes! But also know that just because a seller has a 100% feedback rating, they could still be selling fakes! I will soon add a list of trusted sellers I have purchased items from!
ALL pictures in this guide were taken by me :)


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